Transparency in Advertising

I just saw a hilarious ad on cable for a local Infiniti car dealship. The ad features former basketball player and commentator Bill Walton. Yeah, off to a good start. So, Bill comes waltzing from behind one of the cars parked inside the dealership and forcefully proclaims, “Everything you’ll ever need in life is right here”.

Everything? I mean, come on, who writes this garbage. I can get food, water, shelter, friendship, and companionship at the dealership? I think not.

It’s funny to me to see an advertisement which bluntly proclaims the message that lies in all advertising: “All you need is brand X, and you won’t be happy without it”. It’s just funny to see it presented with practically no veil.

This entry was posted on March 31st, 2005 and is filed under Ad Naseaum. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.